This course aims at equipping students to understand complex strategies that firms apply to maximize their profits. Emphasis is given to pricing, advertising and innovation strategies of firms in a static and/or a dynamic perspectives. The range of strategies analyzed is wide because firms operate in diverse market organizations (various competitive environments, direct sales vs indirect sales to consumers) , demand conditions (uncertainty, consumers’ heterogeneity) and information setting (imperfect information about prices, contracts or products).
The methodology used is Microeconomic Theory and Industrial Organization.
Each class (3 h) includes a case study (0,5 h), theory (1,5 h) and exercises (1 h) .
Themes of Classes
- Multiproduct pricing
- Dynamic Pricing
- Vertical –Contracts
- Vertical –Bargaining
Exam on wednesday, december, 16th 2020!