ECO650: Firms' Strategies and Markets

Syllabus

This course aims at equipping students to understand complex strategies that firms apply to maximize their profits. Emphasis is given to pricing, advertising and innovation strategies of firms in a static and/or a dynamic perspectives. The range of strategies analyzed is wide because firms operate in diverse market organizations (various competitive environments, direct sales vs indirect sales to consumers) , demand conditions (uncertainty, consumers’ heterogeneity) and information setting (imperfect information about prices, contracts or products).

The methodology used is Microeconomic Theory and Industrial Organization.

Each class (3 h) includes a case study (0,5 h), theory (1,5 h)  and exercises (1 h) . We meet in Room 02.

Themes of Classes

Multiproduct Pricing, Advertising, Entry, Dynamic pricing, Vertical contracts, Vertical bargaining, Innovation.